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You Can Never Be Prepared

You Can Never Be Prepared

Yesterday was a pretty landmark day. I had the pleasure of watching my best friend Valerie get married. Like most weddings, there ended up being a lot to do. The bride is an engineer who tends to enjoy DIY. To give you an idea, she ripped up the floor and retiled her...
Shut Up and Call Google

Shut Up and Call Google

Regardless of my actual age, I find myself sitting pretty solidly in that millennial camp. Childless, digital technology job, wardrobe consists mostly of band or horror film tshirts, extreme all-things-internet geek. You know the drill. One of the most common features...
When Retargeting Hurts You

When Retargeting Hurts You

If I had one of those Game of Thrones memes right now, I’d change it to say something like “Behold, the Mattress Wars are coming.” So let’s talk a little about Casper mattress. New companies are figuring out they can get in on the mattress game...
When Open Rates Don’t Add Up

When Open Rates Don’t Add Up

There is unfortunately such a thing is list fatigue. If you are emailing people enough, they’re going to stop caring what you have to say unless you are offering them a deal or something specific that could benefit them. This is a struggle for every business in...
All Marketing is an Experiment

All Marketing is an Experiment

You’re not going to like this. Especially if you’re putting a good bit of money into your marketing – but I’m going to tell you the truth. All marketing is an experiment. It’s not as much of an experiment as playing the lotto, but...