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When Retargeting Hurts You

When Retargeting Hurts You

If I had one of those Game of Thrones memes right now, I’d change it to say something like “Behold, the Mattress Wars are coming.” So let’s talk a little about Casper mattress. New companies are figuring out they can get in on the mattress game...
When Open Rates Don’t Add Up

When Open Rates Don’t Add Up

There is unfortunately such a thing is list fatigue. If you are emailing people enough, they’re going to stop caring what you have to say unless you are offering them a deal or something specific that could benefit them. This is a struggle for every business in...
All Marketing is an Experiment

All Marketing is an Experiment

You’re not going to like this. Especially if you’re putting a good bit of money into your marketing – but I’m going to tell you the truth. All marketing is an experiment. It’s not as much of an experiment as playing the lotto, but...

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