The Return On Giving the Right People Your Best
I used to work at an ad agency in Austin. I worked with some of the best people I’ve ever met. We did everything together. We stayed at work late. Once, I stayed past midnight with my boss, laughing at each others’ stupid jokes while we wrapped up a...
Working With Partner Companies
From both the working side and the client side, dealing with a two or more companies’ involvement in any project can be interesting. – both good and bad kinds of interesting. Regardless of the person, everyone works in their own way. So many things...
When Retargeting Hurts You
If I had one of those Game of Thrones memes right now, I’d change it to say something like “Behold, the Mattress Wars are coming.” So let’s talk a little about Casper mattress. New companies are figuring out they can get in on the mattress game...
When Open Rates Don’t Add Up
There is unfortunately such a thing is list fatigue. If you are emailing people enough, they’re going to stop caring what you have to say unless you are offering them a deal or something specific that could benefit them. This is a struggle for every business in...
All Marketing is an Experiment
You’re not going to like this. Especially if you’re putting a good bit of money into your marketing – but I’m going to tell you the truth. All marketing is an experiment. It’s not as much of an experiment as playing the lotto, but...Hi, I’m Amber
Hi everyone! I'm Amber- an advertising consultant for hire, veteran internet marketer, yoga instructor, ethnomusicologist and lover of all concepts and ideas. I'm excited to share some of my own with you - or if you want, to meet you, talk to you about what you're trying to accomplish with your business or marketing and make it happen!
I'm currently the Funnel Engineer for WhiteCoat Digital based in Toronto, and I also host the PPC 101 podcast on Cranberry.fm with my partner in crime David Ogletree. Our episodes will premiere in January 2017.
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