Management Archives - Page 2 of 2

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Keep Calm and Kill Adwords

by Amber Turrill | Nov 11, 2015 | Management, PPC

Okay, so I don’t mean kill as in kill it completely and turn off your accounts. I do mean play around and take some risks with your marketing if you feel up to the challenge. I’ve been working with Adwords and other PPC for about 7-8 years now. There are...

Adventures in Knowing It All

by Amber Turrill | Aug 12, 2015 | Freelancing, Management

A few months ago, I received a request for consultation from a mid-sized marketing agency that wanted to outsource PPC. Requests like this come in occasionally, so I talked with the principal about the different kinds of marketing I do and what I would have to offer....

Shake: Awesome Contracts App

by Amber Turrill | Sep 2, 2014 | Freelancing, Management

So I’m pretty much in love with this app. And when I say pretty much, I mean whoever at that company put this app up on Facebook, I might actually find you and take you out to dinner. Contracts are a HUGE problem for freelancers. This is particularly true if you...

5 Things My Gramma Taught Me About Marketing

by Amber Turrill | Aug 31, 2014 | Management, Personal Stuff

My grandmother passed away a little over a year ago. I had an interesting relationship with her – she was a combination of strong and difficult, kind and terse. She was strong, intense Appalachian stock and your experience with her was generally determined by...

No, Seriously, People Rank Your Pages

by Amber Turrill | Aug 31, 2014 | Best Practices, Management, SEO

So this month in the life of Amber Who Manages Clients, there’s been a good bit of debate about whether or not Google hires people to manually review pages. I have at least half a dozen clients who, for whatever reason, don’t believe me about this –...

The Quest for the Perfect Reporting Tool

by Amber Turrill | Aug 31, 2014 | Management, PPC, SEO

I hate reporting. Don’t get me wrong – I love looking at the metrics we’ve gathered for you and giving you the right info to show how hard me/my team are working. I’m absolutely in love with the practice of communicating that to you. I just...

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Say Hi. :)

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Hi, I’m Amber

Hi everyone! I'm Amber- an advertising consultant for hire, veteran internet marketer, yoga instructor, ethnomusicologist and lover of all concepts and ideas. I'm excited to share some of my own with you - or if you want, to meet you, talk to you about what you're trying to accomplish with your business or marketing and make it happen!

I'm currently the Funnel Engineer for WhiteCoat Digital based in Toronto, and I also host the PPC 101 podcast on Cranberry.fm with my partner in crime David Ogletree. Our episodes will premiere in January 2017.