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Who Is Your Audience, Really?

Who Is Your Audience, Really?

One of the main problems with demographic audience targeting is pigeonholing. Let me give you an example – Say I’m selling a new toy meant for infants. At first glance, targeting mommybloggers, new parents or women in a certain age range might make sense. But what...
Social Media Marketing Class @ Betamore

Social Media Marketing Class @ Betamore

Every now and then I have the pleasure of teaching at Betamore here in Baltimore. It’s a super cool little incubator that offers community/small business classes. I’ve done both the beginner Social Media and SEO classes there. It’s taken me forever...

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