So this month in the life of Amber Who Manages Clients, there’s been a good bit of debate about whether or not Google hires people to manually review pages.
I have at least half a dozen clients who, for whatever reason, don’t believe me about this – the most common reaction being, “But everything is digitized, so why would they do that?”
In this brilliant KISSMetrics article, Neil Patel (who seriously rocks by the way) puts to bed (IMO) a long controversy about the optimal word length of SEO’ed articles. He links to Forbes’ July article about the latest linked Google rating standards, so can we just put this to bed right now? Google hires people to manually rank pages. I actually know a couple colleagues who are doing this for Google and find their input to be on par with my friends who work at the FBI/CIA/for Homeland Security. (Living on the east coast, you make those friends pretty easily. A lot of folks work for Uncle Sam in some secret capacity.)
So it sounds like “Well, I am ranking pages but I can’t tell you …” or “Eh, I think you should change that page” (without giving any concrete guideline or reason why).
So, long story short – Google is ranking your pages, the latest ranking rec is leaked (I’m going to guess by Google itself) and we should all probably be paying attention. I would definitely give some heed to the powerful “YMYL” (Your Money, Your Life) guidelines, which I’ll cover in another post.