No, Seriously, People Rank Your Pages

So this month in the life of Amber Who Manages Clients, there’s been a good bit of debate about whether or not Google hires people to manually review pages.

I have at least half a dozen clients who, for whatever reason, don’t believe me about this – the most common reaction being, “But everything is digitized, so why would they do that?”

In this brilliant KISSMetrics article, Neil Patel (who seriously rocks by the way) puts to bed (IMO) a long controversy about the optimal word length of SEO’ed articles. He links to Forbes’ July article about the latest linked Google rating standards, so can we just put this to bed right now? Google hires people to manually rank pages. I actually know a couple colleagues who are doing this for Google and find their input to be on par with my friends who work at the FBI/CIA/for Homeland Security. (Living on the east coast, you make those friends pretty easily. A lot of folks work for Uncle Sam in some secret capacity.)

So it sounds like “Well, I am ranking pages but I can’t tell you …” or “Eh, I think you should change that page” (without giving any concrete guideline or reason why).

So, long story short – Google is ranking your pages, the latest ranking rec is leaked (I’m going to guess by Google itself) and we should all probably be paying attention. I would definitely give some heed to the powerful “YMYL” (Your Money, Your Life) guidelines, which I’ll cover in another post.

Happy Sunday!

Amber Turrill

One Comment

  1. Got your back on this one, Amber. True, Google has since updated and replaced the document that had everyone up in arms, but I’ve been one of those page raters and I can best explain the relationship with that work by saying it’s complicated, in addition to being secretive. There is no one factor or gimmick that “fixes: your site. Google’s own webmaster guidelines provide (and have always provided) the perfect answer to how to be ranked well – it boils down to writing real content that’s meant to be read by people. After all, if you’re not designing your site to better serve the people who use it, you’re failing already.

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