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Keep Calm and Kill Adwords

Keep Calm and Kill Adwords

Okay, so I don’t mean kill as in kill it completely and turn off your accounts. I do mean play around and take some risks with your marketing if you feel up to the challenge. I’ve been working with Adwords and other PPC for about 7-8 years now. There are...
Show, Don’t Tell

Show, Don’t Tell

Google Analytics is a beautiful thing. Not every company is using it – many of the people I bring on don’t really know too much about it and are only guessing when it comes to their website numbers as well as their sales. To succeed with your marketing,...
What I Don’t Like

What I Don’t Like

My business coach is trying to get me to think more about what I want to do with my business. Over the past month, the way I think about my future has changed a good bit. It’s not always easy to figure out what you DO want – and for this reason, he’s asked me to...
Adventures in Knowing It All

Adventures in Knowing It All

A few months ago, I received a request for consultation from a mid-sized marketing agency that wanted to outsource PPC. Requests like this come in occasionally, so I talked with the principal about the different kinds of marketing I do and what I would have to offer....

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