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When Retargeting Hurts You

When Retargeting Hurts You

If I had one of those Game of Thrones memes right now, I’d change it to say something like “Behold, the Mattress Wars are coming.” So let’s talk a little about Casper mattress. New companies are figuring out they can get in on the mattress game...
Keep Calm and Kill Adwords

Keep Calm and Kill Adwords

Okay, so I don’t mean kill as in kill it completely and turn off your accounts. I do mean play around and take some risks with your marketing if you feel up to the challenge. I’ve been working with Adwords and other PPC for about 7-8 years now. There are...