by Amber Turrill | Nov 11, 2015 | Management, PPC
Okay, so I don’t mean kill as in kill it completely and turn off your accounts. I do mean play around and take some risks with your marketing if you feel up to the challenge. I’ve been working with Adwords and other PPC for about 7-8 years now. There are...
by Amber Turrill | Nov 2, 2015 | Freelancing, Personal Stuff, Productivity
I’m a big fan of this guy named Don Dalrymple. He’s my business coach and he’s also a pretty rad friend for several years now. I’m lucky that we’ve been involved in each other’s lives pretty tightly over the past year or so....
by Amber Turrill | Oct 22, 2015 | Best Practices, PPC
Google Analytics is a beautiful thing. Not every company is using it – many of the people I bring on don’t really know too much about it and are only guessing when it comes to their website numbers as well as their sales. To succeed with your marketing,...
by Amber Turrill | Oct 12, 2015 | Amberamblings, Personal Stuff
I’m ghost writing a book for someone right now. This is always fun stuff and I look forward to getting projects like this. I’ve probably done this a dozen times in the past ten years or so and it never gets old. This one happens to be about positive...
by Amber Turrill | Oct 5, 2015 | Best Practices, Freelancing, Productivity
People lie. Numbers don’t lie. This is the universal truth when it comes to working with a marketing person. I can spend hours on the phone going through your marketing and telling you how great I am, but if I don’t leave you with some numbers and some...
by Amber Turrill | Sep 30, 2015 | Amberamblings, Freelancing
My business coach is trying to get me to think more about what I want to do with my business. Over the past month, the way I think about my future has changed a good bit. It’s not always easy to figure out what you DO want – and for this reason, he’s asked me to...
by Amber Turrill | Sep 25, 2015 | Best Practices, Freelancing, Personal Stuff, Productivity
Productivity is a science. We tend to think there’s a magic button that can be pushed or a sequence of rituals stitched together that will somehow make us all beasts. Or hyper productive robots who are fully on when we’re on. Especially after the last month, getting...
by Amber Turrill | Sep 14, 2015 | Amberamblings, Family, Personal Stuff
Those of you who know me personally are aware that my mom and dad passed away over the last few weeks. Despite not being in contact/being divorced for several years, they died within five days of one another. It wasn’t exactly sudden. They’d both been ill...
by Amber Turrill | Aug 19, 2015 | Personal Stuff, Productivity
So I broke down and bought a planner. Who cares, right? Everybody has some kind of strategic organization system-or if they should just so happen to be managing your assets somehow, you hope they do. The thing about having a planner is that I have absolutely no idea...
by Amber Turrill | Aug 12, 2015 | Freelancing, Management
A few months ago, I received a request for consultation from a mid-sized marketing agency that wanted to outsource PPC. Requests like this come in occasionally, so I talked with the principal about the different kinds of marketing I do and what I would have to offer....
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